Marketing is vital to the success of countless products, services, social programs, education, and political and social ideas. As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.
Why Study at Iowa?
Course work in the Department of Marketing allows students to discover cutting-edge research and gain real-world experience by working with area merchants on marketing issues.
Marketing is one of six Undergraduate Business Majors in the Tippie College of Business, which is known for the strength of its academic departments and the community built by its students, faculty, and staff. U.S.News & World Report ranks Iowa's undergraduate business program in the top 25 public universities nationwide.
All business students at Iowa focus on a core academic discipline but are able to supplement their degree with interdisciplinary certificates, minors, or a second major in another college. Academic pursuits are complemented by an array of leadership opportunities, internships, and study abroad programs.
The Bachelor of Business Administration (BBA) program in marketing will prepare you for positions such as market analyst, merchandise manager, buyer, purchasing agent, advertising manager, brand manager, and sales representative.
In addition to completing the Tippie College of Business General Education Requirements in courses such as rhetoric, literature, historical perspectives, and the natural sciences, BBA students in all majors also take business-related core courses in statistics, communication, law, management, and marketing. Once admitted to the marketing program, the curriculum includes courses in:
- Professional Preparation in Marketing
- Marketing Research
- Consumer Behavior
- Marketing Management
- Elective courses on topics such as marketing strategy, advertising theory, social media marketing, marketing and sustainability, and sales management
See Marketing in the UI General Catalog to learn more about the major and graduating with honors.
Students may be admitted to the Tippie College of Business either through Direct Admission or Standard Admission. Direct Admission is for first-year students with a 3.70 high school grade-point average and an ACT composite score of 27 or higher. Standard Admission is for current UI prebusiness students that meet the established admission criteria, typically after their first year. More information on admission can be found at http://tippie.uiowa.edu/undergraduate/admissions.
Admission Requirements Tabs
Business students may be interested in the BizHawks Living-Learning Community in the residence halls.
The Marketing Institute is a selective program that prepares students for challenging positions in advertising, brand management, and market research. Students take a two-course seminar that includes executives from top corporations, case competitions, and professional development in areas such as teamwork, writing, interviewing, and oral communications.
Over 90 percent of the college's May 2012 graduates reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation. The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit What Can I Do with a Major in Marketing.