The sport and recreation management major prepares students for leadership in meeting the challenges of sport. Its comprehensive curriculum uses an integrative business approach and provides a collaborative environment for learning how to analyze and resolve challenges in the business and culture of sport locally, nationally, and internationally.

The major is appropriate for students who want to work with sport and club teams, intercollegiate and high school athletic programs, international sport organizations, national and international amateur sport organizations, community recreation, and firms specializing in sport marketing, sport sponsorship, and commercial fitness businesses.

Students interested in sport and recreation management learn skills for organizing, planning, and budgeting in a variety of settings. They prepare for work in positions such as activities director, community recreation specialist, campus recreation professional, and program coordinator in a park or recreation department.