This degree offers a comprehensive curriculum with a unique integrative business approach and provides a solid background for graduate study in sport or recreation management and other related graduate programs.

The curriculum is designed to meet North American Society for Sport Management and National Recreation and Parks Association competencies. These standards are based on an understanding of business principles such as finance, sales, risk management, administration, marketing, and promotion. 

Core courses will focus on the contemporary nature of recreation and sport enterprises as well as analyzing and resolving challenges in the business and culture of sports. The foundation courses will comprise a range of upper-level courses that develop a breadth of understanding and skills to meet job competencies in sport and recreation management areas.

Many opportunities exist for students to gain real-world experience in their field of interest while also earning semester-hour credit through guided field experience or independent field experience. Visit Field Experience on the Health and Human Physiology website for more information. 

Why Iowa?

The Bachelor of Science in sport and recreation management prepares students to make meaningful contributions to the sport and recreation industry at all levels and broaden their understanding and appreciation of the sport and recreation industry. 

The curriculum challenges students to think critically and creatively while developing analytical, rhetorical, and research abilities that are required for leadership positions in the sport and recreation industry. Moreover, the program emphasizes and provides experiential learning opportunities for a student's application of concepts and skills in professional settings to enhance learning and development.

Admission Requirements

Students interested in this major need to meet the requirements for admission to the College of Liberal Arts and Sciences.


Sport and Recreation Management
Sport and Recreation Management Online
Sport and Recreation Management (can be completed online)
Business Studies
Coaching Authorization
Coaching and Sport Instruction
Event Management
Interscholastic Athletic/Activities Administration
Public and Media Relations
Sport and Diversity
  Four-Year Graduation Plan
Admission Process

Careers and Outcomes

Sport and Recreation Management majors find employment in municipal recreation, campus recreation, college athletic administration, private clubs, non-profit organizations, armed forces recreation, professional sport organizations, commercial fitness businesses, and in firms specializing in sport marketing or sport sponsorship.

Iowa graduates have a 95 percent job/grad school placement rate within six months of graduation. Our  Pomerantz Career Center  offers multiple resources to help students find internships and jobs. 

Student Opportunities

In addition to more than 500 student organizations, Iowa students choose from multiple study abroad programs and undergraduate research opportunities.


The University of Iowa provides a variety of scholarships to eligible undergraduate students through the Iowa Scholarship Portal. Scholarships are available to first-year, transfer, and currently enrolled students. For additional details on scholarships for your program of study, check directly with the department or college. 

The Office of Admissions and the Office of Student Financial Aid are great resources for students seeking scholarships.


The BS in Sport Recreation and Management requires 27 s.h. in foundation courses, 12 s.h. hours of concentration coursework, and 9 s.h. of field experience. 

Students in this major will take foundation courses in recreation and sport administration, business practices, facilities design and management, liability, and promotion. Students also must complete the requirements of the College of Liberal Arts and Sciences GE CLAS Core

Review Sport and Recreation Management in the UI General Catalog to learn about requirements for the Sport and Recreation Management major and graduating with honors.