This degree offers a comprehensive curriculum with a unique integrative business approach and provides a solid background for graduate study in sport or recreation management and other related graduate programs.

The curriculum is designed to meet North American Society for Sport Management and National Recreation and Parks Association competencies. These standards are based on an understanding of business principles such as finance, sales, risk management, administration, marketing, and promotion. 

Core courses will focus on the contemporary nature of recreation and sport enterprises as well as analyzing and resolving challenges in the business and culture of sports. The foundation courses will comprise a range of upper-level courses that develop a breadth of understanding and skills to meet job competencies in sport and recreation management areas.

Many opportunities exist for students to gain real-world experience in their field of interest while also earning semester-hour credit through guided field experience or independent field experience. Visit Field Experience on the Health and Human Physiology website more more information. 

Course Work

Students in this major will take foundation courses in recreation and sport administration, business practices, facilities design and management, liability, and promotion. The BS in Sport Recreation and Management requires 24 semester hours in foundation courses and 15 semester hours in a selected emphasis area.

Review Health and Human Physiology in the UI General Catalog to learn more about requirements for the Sport and Recreation Management major and graduating with honors.

Admission Requirements

Students interested in Sport and Recreation Management need to meet the requirements for admission to the College of Liberal Arts and Sciences.

Admission Requirements Tabs

Student Opportunities

In addition to more than 500 Student Organizations, Iowa students choose from multiple Study Abroad Programs and Undergraduate Research Opportunities.

Faculty, Facilities, and Resources

Campus resources related to Sport and Recreation Management include UI Wellness, the Division of Recreational Services, Health Iowa, and the Aging Studies Program.

The 215,000-square-foot Campus Recreation and Wellness Center is ranked the #3 student recreation center in the nation and boasts 20,000 square feet of fitness space over three levels, a 52-foot climbing wall, and a 50-meter competitive swimming pool.


Sport and Recreation Management majors find employment in municipal recreation, campus recreation, college athletic administration, private clubs, non-profit organizations, armed forces recreation, professional sport organizations, commercial fitness businesses, and in firms specializing in sport marketing or sport sponsorship.

Iowa graduates have job placement rates ranging from 86-100 percent, depending on their area of study, and our Pomerantz Career Center offers multiple resources to help students find internships and jobs.


The Office of Admissions and the Office of Student Financial Aid are great resources for students seeking scholarships.

Application Process

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Sport and Recreation Management (BS)
Sport and Recreation Management Online BS
Sport and Recreation Management (can be completed online)
Business Studies
Coaching and Sport Instruction
Communications Public Relations/Journalism
Event Management
Interscholastic Athletic/Activities Administration
Sport and Diversity
Four-Year Graduation Plan