Marketing is vital to the success of countless products, services, social programs, education, and political and social ideas. As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.

Why Study at Iowa

Course work in the Department of Marketing allows students to discover cutting-edge research and gain real-world experience by working with area merchants on marketing issues.

Marketing is one of six Undergraduate Majors in the Tippie College of Business, which is known for the strength of its academic departments and the community built by its students, faculty, and staff.

U.S. News & World Report ranks Iowa's undergraduate business program in the top 25 public universities nationwide. 

All business students at Iowa focus on a core academic discipline but are able to supplement their degree with interdisciplinary certificates, minors, or a second degree in another college. Academic pursuits are complemented by an array of leadership opportunities, internships, and study abroad programs.

Course Work

In addition to completing the Tippie College of Business General Education Requirements in courses such as rhetoric, literature, historical perspectives, and the natural sciences, BBA students in all majors also take business-related core courses in statistics, communication, law, management, and marketing. Once admitted to the marketing program, the curriculum includes courses in:

  • Professional Preparation in Marketing
  • Marketing Research
  • Consumer Behavior
  • Marketing Management
  • Elective courses on topics such as marketing strategy, advertising theory, social media marketing, marketing and sustainability, and sales management

See Marketing in the UI General Catalog to learn more about the major and graduating with honors.

Tippie RISE

All Tippie College of Business students must successfully complete at least one of the following Tippie RISE experiences to graduate: research, internship, study abroad, or an experiential course. 

By completing at least one Tippie RISE experience as part of the undergraduate degree, students will bridge the classroom with the real world and gain a competitive edge in the job market and in admission to graduate school.

Visit for more information.

Admission Requirements

Students may be admitted to the Tippie College of Business either through Direct Admission or Standard Admission.

Direct Admission is for first-year students with a 3.60 high school grade-point average and an ACT composite score of 26 or higher. Applicants who meet the high school course requirements and either the GPA or test score requirement will be carefully considered for Direct Admission.

Standard Admission is for current UI prebusiness students that meet the established admission criteria, typically after their first year.

More information on admission can be found at

For details on Transfer admission, visit

Admission Requirements Tabs

Student Opportunities

In addition to 500 Student Organizations, Iowa students choose from multiple Study Abroad Programs and Undergraduate Research Opportunities.

The Marketing Institute is a selective program that prepares students for challenging positions in advertising, brand management, and market research. Students take a two-course seminar that includes executives from top corporations, case competitions, and professional development in areas such as teamwork, writing, interviewing, and oral communications.

The American Marketing Association (AMA)--UI Chapter offers students the opportunity to hear speakers in the field of marketing, learn what potential employers are looking for, and go on business trips to see a marketing environment at work. AMA also provides career development workshops, a mock ad agency, and volunteer opportunities.


Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation. The Pomerantz Career Center offers multiple resources to help students find internships and jobs.

The Bachelor of Business Administration (BBA) program in marketing will prepare you for a position in sales, market research, retailing, purchasing, or advertising. With experience in one or more of these areas, graduates also will find opportunities in areas such as marketing management, marketing analysis, and consulting.

For more information about careers, visit What Can I Do with a Major in Marketing.


Over 300 scholarships are available to business students; some designed specifically for first-year students. Review the websites of the Office of Admissions, College of Business, and Office of Student Financial Aid for more scholarship opportunities.

Application Process

Application Process Tabs


Marketing (BBA)
Marketing Analytics
Marketing Management
Professional Sales and Management
Retail Management
Honors Courses
Four-Year Graduation Plan
Selective Admission