Marketing is a field that feeds industries as diverse as advertising, retail, product development, and e-commerce. It is vital to the success of countless products, services, social programs, education, and political and social ideas.

The marketing major is about seeing the big picture—and making the right set of choices for businesses and ideas to be successful.

As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.

Why Iowa?

Course work in the Department of Marketing allows students to discover cutting-edge research and gain real-world experience by working with area merchants on marketing issues.

Marketing is one of seven Undergraduate Majors in the Tippie College of Business, which is known for the strength of its academic departments and the community built by its students, faculty, and staff.

U.S. News & World Report ranks Iowa's undergraduate business program in the top 25 public universities nationwide. 

All business students at Iowa focus on a core academic discipline but are able to supplement their degree with interdisciplinary certificates, minors, or a second degree in another college. Academic pursuits are complemented by an array of leadership opportunities, internships, and study abroad programs.

Admission Requirements

Students may be admitted to the Tippie College of Business either through Direct Admission or Standard Admission.

Direct Admission is for first-year students with a 3.60 high school grade-point average and an ACT composite score of 26 or higher. Applicants who meet the high school course requirements and either the GPA or test score requirement will be carefully considered for Direct Admission.

Standard Admission is for current UI pre-business students that meet the established admission criteria, typically after their first year.


  Honors Courses
  Four-Year Graduation Plan
  Selective Admission
Admission Process

Careers and Outcomes

Iowa graduates have a 95 percent job/grad school placement rate within six months of graduation. Our Pomerantz Career Center offers multiple resources to help students find internships and jobs.

The Bachelor of Business Administration (BBA) program in marketing will prepare you for a position in sales, market research, retailing, purchasing, or advertising. With experience in one or more of these areas, graduates also will find opportunities in areas such as marketing management, marketing analysis, and consulting.

Student Opportunities

In addition to more than 500 Student Organizations, Iowa students choose from more than 100 Study Abroad Programs and multiple Undergraduate Research Opportunities.

The Marketing Institute is a selective program that prepares students for challenging positions in advertising, brand management, and market research. Students take a two-course seminar that includes executives from top corporations, case competitions, and professional development in areas such as teamwork, writing, interviewing, and oral communications.

The American Marketing Association (AMA)--UI Chapter offers students the opportunity to hear speakers in the field of marketing, learn what potential employers are looking for, and go on business trips to see a marketing environment at work. AMA also provides career development workshops, a mock ad agency, and volunteer opportunities.


The University of Iowa provides a variety of scholarships to eligible undergraduate students through the Iowa Scholarship Portal. Scholarships are available to first-year, transfer, and currently enrolled students.

For additional details on scholarships for your program of study, check directly with the department or college. Over 300 scholarships are available to business students, some designed specifically for first-year students.

The Office of Admissions and the Office of Student Financial Aid are great resources for students seeking scholarships. 


In addition to completing the Tippie College of Business General Education Requirements in courses such as rhetoric, literature, historical perspectives, and the natural sciences, all BBA students take business-related core courses in statistics, communication, law, management, and marketing.

Once admitted to the marketing program, the curriculum includes courses in:

  • Professional Preparation in Marketing
  • Marketing Research
  • Consumer Behavior
  • Marketing Management
  • Elective courses on topics such as marketing strategy, advertising theory, social media marketing, marketing and sustainability, and sales management

See Marketing in the UI General Catalog to learn more about required course work for the major and graduating with honors.

Tippie RISE

All Tippie College of Business students must successfully complete at least one experience in the form of research, internship, study abroad, or experiential learning. Visit Tippie RISE for more information.