Marketing is a field that feeds industries as diverse as advertising, retail, product development, and e-commerce. It is vital to the success of countless products, services, social programs, education, and political and social ideas.
The marketing major is about seeing the big picture—and making the right set of choices for businesses and ideas to be successful.
As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.
Students may be admitted to the Tippie College of Business either through Direct Admission or Standard Admission.
Direct Admission is for first-year students with a 3.60 high school grade-point average and an ACT composite score of 26 or higher. Applicants who meet the high school course requirements and either the GPA or test score requirement will be carefully considered for Direct Admission.
Standard Admission is for current UI pre-business students that meet the established admission criteria, typically after their first year.
The Marketing Institute is a selective program that prepares students for challenging positions in advertising, brand management, and market research. Students take a two-course seminar that includes executives from top corporations, case competitions, and professional development in areas such as teamwork, writing, interviewing, and oral communications.
The American Marketing Association (AMA)--UI Chapter offers students the opportunity to hear speakers in the field of marketing, learn what potential employers are looking for, and go on business trips to see a marketing environment at work. AMA also provides career development workshops, a mock ad agency, and volunteer opportunities.
The University of Iowa provides a variety of scholarships to eligible undergraduate students through the Iowa Scholarship Portal. Scholarships are available to first-year, transfer, and currently enrolled students.
For additional details on scholarships for your program of study, check directly with the department or college. Over 300 scholarships are available to business students, some designed specifically for first-year students.
In addition to completing the Tippie College of Business General Education Requirements in courses such as rhetoric, literature, historical perspectives, and the natural sciences, all BBA students take business-related core courses in statistics, communication, law, management, and marketing.
Once admitted to the marketing program, the curriculum includes courses in:
- Professional Preparation in Marketing
- Marketing Research
- Consumer Behavior
- Marketing Management
- Elective courses on topics such as marketing strategy, advertising theory, social media marketing, marketing and sustainability, and sales management
See Marketing in the UI General Catalog to learn more about required course work for the major and graduating with honors.
All Tippie College of Business students must successfully complete at least one experience in the form of research, internship, study abroad, or experiential learning. Visit Tippie RISE for more information.